Google’s real social network chance…YouTube

I have a son. I am particularly proud of him, he’s funny, good at sports and a bit of a geek. He loves Minecraft and other online games, he has now been online for a decade, since the nice Malaysian girl Anu showed him cBBC in 2002 at the break out room in my MBA school. It’s in his blood, this internet thing, he knows how to edit and upload videos and make connections with others in the Internetesphere (yes we monitor this). He reached “majority” recently (13) and now the fun will probably really begin…

His online habits made me think. We all joke about how Google+ is for Google employees, i.e. no one really uses it unless their bonus is connected to it. Strange given that numerous twitter conversations would be better held there, but resistance to change is always there, n’est pas. And Google plows zillions into making work and work it won’t (unless they buy Twitter, but that’s a different story).

But, Google sits on top of a beautiful and crazy social network already. It’s YouTube. Kids frequently feel freer there and if they aren’t the creative uploading types they can still subscribe and comment, basically connecting with those they like. 

My son has a channel, his most recent piece on YogVentures hit 7,500 views… Frankly he treasures a new subscriber 100 times more than a new Facebook friend! So, why doesn’t Google spend more time there, making that a more social network and the kids (who don’t care that Google is “evil”) can connect there, and grow up there, and their parents will be none the wiser and not in the picture. And, do you think people will leave their channel when they have worked to get their 100 subscribers and they can even earn pocket money…they’ll never leave…trust me…


  1. binfluential posted this